Founded in 1918 as the Shokosha Watch Research Institute, the Citizen Watch Co.
has long enjoyed a reputation for exceptional quality coupled with dramatic advancements
in timekeeping technology. This heritage led to the company’s expansion into the Hong
Kong and South East Asian markets in the early ‘60s where the Citizen watch quickly
become synonymous with excellence. Today, holding countless patents, Citizen is
known as one of the fastest growing watch companies in the United States.
Introduced in 1976, the Citizen Quartz Crystron Solar Cell was the world’s first
analog quartz watch to use sunlight as its primary power source. In 1978, the company
introduced two more design breakthroughs: the Citizen 709, an ultra-slim analog with
quartz movement watch which broke the 1 millimeter barrier, and the Citizen Quartz
Ultra-Slim, the world’s first ultra-slim LCD quartz watch. The Aqualand diver’s watch,
featuring the first electronic depth meter, premiered in 1985.
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