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Founded in 1918 as the Shokosha Watch
Research Institute, the Citizen Watch Co. has long enjoyed a reputation for exceptional quality
coupled with dramatic advancements in
timekeeping technology. This heritage led to the company’s expansion into the Hong Kong and
South East Asian markets in the early ‘60s where the Citizen watch quickly become
synonymous with excellence. Today, holding countless patents, Citizen is known as one of
the fastest growing watch companies in the United States.
Introduced in 1976, the Citizen Quartz Crystron
Solar Cell was the world’s first analog quartz watch to use sunlight as its primary power
source. In 1978, the company introduced two more design breakthroughs:
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the Citizen 709, an ultra-slim analog with quartz movement watch
which broke the 1 millimeter barrier, and the Citizen Quartz Ultra-Slim, the world’s first
ultra-slim LCD quartz watch. The Aqualand diver’s watch, featuring the first electronic
depth meter, premiered in 1985.
In 1996, signaling the beginning of a new era of
eco-minded design and technology, the Citizen Eco-Drive collection made its debut. The
revolutionary Eco-Drive converts light into energy which is stored in a continuously
recharging second battery that lasts the life of the watch. In effect, the Eco-Drive never needs
a new battery. Like its many predecessors, the Eco-Drive was a product of technological
advancements, manufactured from materials developed to be highly resistant to scratch and
wear, and quality controlled to provide its owner with precise performance and long-life. |
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