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Festina, the cyclist’s watch, has finally come to America. Festina is the official timekeeper
of the Tour de France and the Giro d’Italia, and owner of the Festina Pro Cycling Team,
which won the Tour de France in 1994 and
1996, and was ranked second in the world in 1997. Festina watches are now available in
the United States, and the brand is already on the fast track with racing events.
Festina is among the fastest growing
watch
lines in Europe, and is the best selling watch in its country of origin, Spain. It didn’t start out
in Spain, though. The company was founded
in Switzerland in 1902, and has continued to be one of the best selling mid-priced watches
in Europe. The watches generally
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Japanese quartz movements, and a few special features, such as the “Mecaquartz”
movement, which is a no-battery automatic quartz movement. In addition, a large
percentage of Festina’s offerings are sports chronographs including the Internationally
advertised Road Warrior series of chronographs.
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