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It started from humble beginnings in 1920.
Guccio Gucci opened a shop in Florence featuring his fine leathergoods accessories
for men and women. Soon after, he and his sons, Aldo, Ugo, Vasco and Rodolfo,
spread the Gucci name to Rome and Milan. By 1953, even New York City had a Gucci
store selling the world famous Gucci classics - handbags with a bamboo handle,
moccasins with snaffle-bit detailing, trademark G belt clasps, and printed silk
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| foulards and ties. By the late '60s additional stores had been
opened in London, Palm
Beach, Paris, Beverly Hills and Tokyo. Soon after, Rodolfo's son Mauritzio resurrected his
grandfather's motto, "Stay small to remain great" and cut the Gucci line back from over
20,000 items to 5,000 and recaptured the prestigious brand's focus on high quality
accessories. Fortunately, the Gucci collection of fine watches survived.
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