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Movado, a company whose name means
"always in motion" in Esperanto, began its life in 1881 in a small workshop in La
Chaux-de-faunds, Switzerland. Founded by talented watchmaker Achille Ditisheim and his
team of six employees, all watches were manufactured and assembled by hand. By 1899,
their hard work and determination had paid off. They were awarded six first-class Official Rating
Certificates in their class, and in the following year, they were awarded the Silver Medal at the
Universal Exhibition in Paris.
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By 1905, the company had settled on its now
famous name, Movado, and began in earnest its now famous pursuit of excellence
in design and function. They won the 1910 Grand Prix
Exhibitions in Paris, Rome, Brussels and Rio de Janeiro for their introduction of 8 ½ ligne
wristwatch movements. The introduction of the Polyplan watch in 1912 took the watch
community by storm, and these watches are
highly sought after at auction today.
In 1947, American designer Nathan George Horwitt created the first Museum Watch. It
featured an uncluttered dial, with a simple gold
dot marker at the 12:00 position. He likened the design to that of a sun-dial, like recognizing the
sun at its zenith at high noon. Movado later teamed up with designers and artists such as
Andy Warhol to create one-of-a-kind limited edition watches, which reside in museums,
galleries, and collections today.
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